Privacy Policy

Smackz LLC (“Smackz,” “we,” “us,” or “our”) provides this business website (the “Site”) and restaurant technology services, including websites, apps, ordering, loyalty, communications, and connected business integrations (together, the “Services”). This Privacy Policy explains how we handle personal information through the Services, including information received through an authorized Meta integration. When a restaurant determines how its guest information is used, we process that information on its behalf; the restaurant’s privacy policy also applies to its ordering and guest services.

1. Information We Collect

Information You Provide

When you submit our early-access web form, we collect your full name, email address, restaurant name, restaurant address, and US mobile phone number. The form currently requires consent to both transactional and marketing SMS, and we record those choices. You can instead contact [email protected] by email to inquire about early access without opting into SMS. If you contact us by email, we collect the information you include in your message.

Information Collected Automatically

When you visit the Site, our hosting and analytics providers may automatically collect:

• IP address and approximate location derived from it
• Browser type, version, and language
• Device type, operating system, and screen size
• Pages visited, time spent, and referring URL
• Cookies and similar tracking identifiers

2. How We Use Information

We use the information we collect to:

• Add you to our early-access waitlist and notify you when Smackz launches
• Respond to your inquiries and provide customer support
• Send transactional SMS messages about your account or inquiries, if you opted in
• Send marketing SMS or email messages about Smackz products, promotions, and special offers, if you opted in
• Understand how visitors use the Site and improve its content and performance
• Detect, prevent, and respond to security incidents, fraud, and abuse
• Comply with legal obligations and enforce our Terms

3. SMS Messaging

If you opt in to SMS messages by checking a consent box on our waitlist form, we will send you the categories of messages you authorized (transactional, marketing, or both). Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to unsubscribe at any time.

We do not share mobile numbers or SMS opt-in data with third parties or affiliates for their own marketing or promotional purposes. For our website waitlist SMS program, mobile numbers and consent records are shared with the SMS service provider to deliver authorized messages on our behalf. Separately, phone numbers used for restaurant services may be shared with the relevant restaurant and providers needed to fulfill an order or other service, as explained in Section 14.

Mobile Number

Mobile information and SMS consent will not be shared with third parties or affiliates for their own marketing or promotional purposes. View our Terms of Service: Terms and Conditions.

4. Cookies and Tracking

We use cookies and similar technologies for essential Site functionality, to remember your preferences, and to understand how the Site is used. You can control or disable cookies through your browser settings. Disabling cookies may affect Site functionality.

5. How We Share Information

We do not sell your personal information. We share information only with:

• Service providers that help us operate the Services, including authentication, payment processing, delivery, integration services, hosting, email delivery, SMS delivery, analytics, and customer support, under contracts requiring confidentiality and limited use
• Restaurants and connected platforms involved in the services you use, including Meta when you authorize a connection, as described in Sections 14 and 15
• Legal authorities when required by law, subpoena, court order, or to protect our rights, users, or the public
• Successors in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this Privacy Policy or a successor policy

6. Data Retention

We retain personal information for as long as needed to provide the Services and for the purposes described in this policy. The period depends on the record and our legal, accounting, security, and dispute-resolution obligations. Account deactivation does not itself erase account information or associated transaction records. To request deletion of website, account, restaurant-related, or Meta integration data, follow our Data Deletion Policy. It explains verification, retained records, and backups.

7. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect the information we collect, including encryption in transit and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices

You can:

• Unsubscribe from marketing emails using the link in any message
• Reply STOP to any SMS message to opt out of further texts
• Email us at the address below to access, correct, or delete the information we hold about you
• Adjust cookie preferences through your browser settings

9. California Privacy Rights

Depending on applicable law, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) where it applies, you may have the following rights regarding your personal information:

• Right to know what personal information we collect, use, and share
• Right to delete personal information we have collected from you
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information — we do not sell or share personal information in the CCPA sense
• Right to non-discrimination for exercising any of these rights

To exercise any of these rights, contact us at the email below. We will verify your identity before responding to your request.

10. Children’s Privacy

The Site is intended for use by adults operating restaurant businesses and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Location of Processing

Smackz operates from the United States. Information may be processed in the United States and in the locations where our service providers operate. If you access the Services from another country, your information may be processed outside that country. You can contact us about the handling of your information and any privacy rights available under applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the top of this page. If changes are material, we will notify waitlist subscribers by email. Your continued use of the Site after the new effective date constitutes acceptance of the updated policy.

13. Contact Us

For questions, requests, or complaints about this Privacy Policy or our handling of your information:

14. Restaurant Platform Information

When you use the platform, we process account and business details, names, email addresses, phone numbers, roles, and authentication identifiers. Depending on the features used, we also process restaurant content and media, guest delivery addresses, orders and transaction references, loyalty activity, communication preferences and consent records, and support communications.

We use this information to authenticate users, apply restaurant and staff permissions, operate storefronts and ordering, coordinate payments and delivery through the selected providers, administer loyalty and authorized communications, and diagnose service issues. Information is shared with the relevant restaurant and service providers needed for those functions, including authentication, hosting, payment, delivery, and messaging providers. Payment information submitted to a payment provider is also subject to that provider’s privacy policy.

15. Meta, Facebook and Instagram

If you authorize a Meta connection for SMACKZ, the information available depends on the permissions you grant and the integration you use. It may include your Meta user identifier, name and available profile details; Facebook Page or Instagram professional account identifiers, names and profile information; authorization credentials such as access tokens; and business content, media, publishing status, or engagement information made available for the authorized feature.

We use that information to establish and maintain the connection and perform the business functions you authorize, such as identifying the business accounts you manage and publishing content you select where that feature is enabled. It is shared with Meta and any integration service provider needed to carry out those functions. We do not request your Facebook or Instagram password. We do not sell Meta data or use it for unrelated advertising.

You can revoke SMACKZ’s access through your Meta account settings. Revoking access stops the authorization but does not by itself erase previously stored information. You can request deletion of Meta-derived information without deleting your entire SMACKZ account: follow the data deletion instructions. Meta separately handles information held on Facebook and Instagram under its own privacy policy.